About Cedar Financial:
Cedar Financial is a leading provider of accounts receivable (A/R) management solutions, helping businesses around the globe optimize cash flow and recover outstanding receivables professionally and efficiently. We serve clients across healthcare, education, commercial, government, and retail sectors.

Role Overview:
We are looking for a Sales Development Representative (SDR) whose primary responsibility will be outbound prospecting and scheduling meetings for senior sales leadership. This role does not involve closing deals or managing the full sales cycle. The focus is strictly on identifying potential prospects, initiating conversations, and coordinating qualified meetings with account executives.

Key Responsibilities:

Prospect Identification & Research
Identify target accounts and key decision-makers using tools like LinkedIn, databases, and internal CRM.
Outbound Lead Generation
Execute multi-channel outreach (email, calls, LinkedIn) to generate new business opportunities.
Initial Prospect Engagement
Initiate conversations with prospects, clearly communicate the company’s value proposition, and spark interest.
Lead Qualification
Assess prospects based on defined criteria (need, authority, fit) before passing them to the sales team.
Meeting Scheduling
Book qualified meetings or demos for Account Executives and ensure smooth handoff.
CRM Management
Maintain accurate records of all interactions, activities, and pipeline updates in the CRM system.
Collaboration with Sales & Marketing
Align with internal teams on campaigns, messaging, and target segments to improve conversion rates.

Requirements:

Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
2- 3 years of experience in SDR, lead generation, or appointment setting roles.
Experience with CRM platforms such as HubSpot or Salesforce is a plus.
Ability to handle objections and maintain professional prospect communication.