DIRECTOR, SALES MARKETING - SPORTS

A Parent Media Co. Inc. (APMC) is looking for an experienced Director of Sales Marketing - Sports to join the team to support our Safe Streaming™ services: Kidoodle.TV®, Glitch+™, Dude Perfect™, and new to market Sports app, Victory+™, which delivers free live-streaming and highlights!

Who We Are

APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming™. We are a dynamic team that believes building a safe and premium streaming environment is a priority for every audience. We’re growing rapidly because consumers love what we do and what we stand for.

Our culture is focused on trust, respect, hard work, and celebrating wins—big and small. As a team of incredibly passionate and dedicated individuals, we strive to inspire each other to build the best digital experience for all.

Learn more about us at: www.aparentmedia.com

Check out our LinkedIn pages as well:

● APMC: https://www.linkedin.com/company/aparentmediacoinc

● Victory+: https://www.linkedin.com/company/victoryplustv/

Location: Canada or US (Remote)

About YOU

As the Director of Sales Marketing, Sports, you’re a strategic and creative thinker who thrives at the intersection of marketing and sales. You have a deep understanding of what makes messaging resonate with clients, and you love crafting high-quality programs that innovate how brands integrate into live sports and youth entertainment. You’re collaborative, hands-on, and equally comfortable working independently or across teams. You understand how to work in a fast-paced, multi-brand environment and are energized by contributing to the growth of innovative media and streaming platforms.

Your Key Responsibilities:

● Develop bespoke Programs for Tier 1 Advertisers including integration into the live games, partnerships with creators and co-marketing programs.

● Sales Collateral Strategy: Own the end-to-end strategy and manage team to develop sales marketing materials, including pitch decks, product one-pagers, sizzle reels, case studies, email templates, and competitive battlecards.

● Content Development: Collaborate with brand, PR and design teams to craft persuasive and visually engaging sales marketing assets that align with platform-specific objectives and client segments.

● Tailored & Insight led Messaging: Translate complex product features and data into compelling offerings that are also differentiated vs competition.

● Cross-Team Partnership: Partner closely with Sales, Team Marketing, Creator Marketing, Product (Eng), Data and production develop cohesive programs and clear plans for the team to execute.

● Campaign Support: Co-develop program offering with Sales leader for major client opportunities, team and partner launches, industry events, and trade marketing campaigns.

● Performance Feedback Loop: Gather input from the Sales team and track usage of sales materials to continuously improve content relevance, accuracy, and effectiveness.

Qualifications:

● 5-7 years of experience in sales marketing, B2B content marketing, or sales enablement roles, preferably within media, technology, or streaming industries

● Proven expertise in creating a wide range of content including custom programs, sales narratives,, case studies, and sales enablement tools/programs.

● Strong writing and storytelling capabilities with the ability to integrate complex data into simple, compelling narratives

● Experience managing projects in cross-functional environments.

● A collaborative and adaptable mindset, with a strong understanding of sales processes and partner dynamics

Why You’ll Love Working with Us!

At APMC, we believe in empowering our team to do their best work. You’ll be part of a growing company that values creativity, curiosity, and collaboration. You'll work across brands that are reshaping the future of family and sports entertainment, and your work will have a direct impact on revenue growth and partnership success. We embrace new ideas, reward initiative, and support personal and professional development. Plus, you’ll get to work with a passionate and fun group of people who care deeply about what they do.

To be considered for this exciting and challenging role, please apply TODAY.

A Parent Media Co. (APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.